Using Ecommerce Pre-order to your Maximum Advantage

17

Using Ecommerce Pre-order to your Maximum Advantage

August 16, 2018

The use of the “pre-order” concept in your online store can be a powerful feature.  Use pre-order for a new concept or a product launch.   As a marketing manager demand assessment and competitive positioning is very important.  When you use pre-order you can track and monitor interest before the product is available.  This helps you with inventory forecasting.  And insures your eCommerce inventory is well managed.

You can use Pre-orders as a great marketing technique to pre-release products.  The marketer can create a buzz and make your online eCommerce shop  “pop”, this will help increase online sales and improve organic search results.

By using pre-orders in your eCommerce store, you don’t have to worry about unsold stock.  You can manufacture or purchase to the exact demand. A marketing executive can also use pre-orders as a survey tool.  This will help you determine the demand for your products in a specific target market or demographic.  You can gather market data and at the same time be able to  estimate the quantity you need to fulfill the demand in  your online store.

Offer a new product for pre-order only. Online store visitors like to be the first to get a hot new item. Promote your pre-orders on social media channels.

If you want to use pre-order for a newly released product, you should create excitement around it. One approach is to write blogs for the new product before and after the product release.  A blog platform can be added to your eCommerce store very easily.

Want to use  pre-order as a tool on your eCommerce store? Send us a note and we can discuss our approach to adding a preorder capability in your eCommerce merchandising toolkit.

Contact us today to discuss what  you would like to improve on your eCommerce store.