5 Serious Signs You NEED to Invest in a New, Professional Website February 08, 2019
A website is like your home. Just because it’s been built, it doesn’t mean you’re finished. Continued maintenance and updates are important factors to focus on. If you have a professional business website and you want to keep attracting customers to your site while enjoying high rankings on search engines, you cannot have a stagnant, old site. But if you don’t know what to look for, you may think your professional website design is just fine as it is. We’re here to help. Keep reading to learn the five signs that it’s time to hire a web development company.
- Your Professional Website Loads Slowly
Back in 2016, your customers were already balking at having to wait longer than 2.7 seconds for your site to upload. Now Google has gotten on board. As of July 2018, Google ranks sites higher that load quickly. It can be difficult to determine what is slowing down your web site. Hiring a web developer makes it much easier to figure out and fix the root causes of slow load times.
- Your Professional Website Isn’t Mobile Ready
82% of customers are doing an online search on their Smartphones before they make a purchase. If you aren’t mobile-ready or have a responsive website, you’re losing out on a huge customer base. Make sure your website looks the same no matter what type of device your customers uses.
- You’re Not Attracting Your Customer Base
You can have the most beautiful website in the world, but if it’s not converting people, it’s useless. Make sure you know how to track your website statistics. If you are seeing high bounce rates and even higher end rates, something isn’t working right on your site. Maybe you need to add fresh, new content to your site on a regular basis. Perhaps it’s time to add social media widgets to your site.
Maybe your site looks like it was built in 2012 because it was and its just time for a new, updated look. Whatever it is, it’s time to get rid of everything that isn’t working like broken links and introduce new trends that do work, like adding a video background.
- It’s Not Ranking Well
Search engine optimization is an important marketing strategy when it comes to getting your website ranked. But SEO does more than just rank you higher on a search engine. Using the right keywords, links, and providing useful information are just a few of the things Google and other search engines reward websites for. And your customers are no different.
If your traffic is low and you’re ranking organically on anything other than the first page, your site isn’t working well for you. It’s time to focus on a new professional web design that has the type of copy that gets you noticed.
- Your Professional Web Design is Cluttered
Have you ever walked into a roomful of clutter and tried to make a decision? It’s difficult. And the experience is the same when someone comes to a website where there’s so much information posted that it feels overwhelming. Too much information, too much content, and too many photos and videos will backfire on you. Minimalism is one of the biggest 2019 trends your professional business website should be adopting this year.
We Can Help
Creating a professional business website with all the latest updates and marketing strategies is a long and complicated process. Most business owners lack the expertise and time to do it themselves.
We can help. We’re a web design firm who knows exactly how to brand your site so that it gets ranked higher and delivers more traffic. And we offer a free quote. Click here to get yours today.